Application / formulation barriersApplication / formulation barriersLow product awareness / familiarityLow product awareness / familiarityAffordable / fair priceAffordable / fair priceExpiry / slow stock movementExpiry / slow stock movementCustomer demand / market pullCustomer demand / market pullOther / unclear reasonOther / unclear reasonPositive supplier / supply supportPositive supplier / supply supportPoor / uncertain product effectivenessPoor / uncertain product effectivenessPreference for competing products / alternativesPreference for competing products / alternativesLow or no customer demandLow or no customer demandProduct effectiveness / benefitsProduct effectiveness / benefitsHigh price / affordability barrierHigh price / affordability barrierSupply / availability constraintsSupply / availability constraints
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