Processing StyleProcessing StyleStimulus ValenceStimulus ValenceInteractivityInteractivityCuriosityCuriosityContent personalisationContent personalisationEmotional exhautionEmotional exhautionCustomer EngagementCustomer EngagementSocial Proof PerceptionSocial Proof PerceptionFluencyFluencyTime SpanTime SpanContent Attributes/VariablesContent Attributes/VariablesPsychological ReactancePsychological ReactanceLeast sensible attributeLeast sensible attributeEmpathyEmpathyAvailable in manyAvailable in manyVideo Dominance DimensionVideo Dominance DimensionShort-form video sourceShort-form video sourceShared sense of meaningfulnessShared sense of meaningfulnessExpertiseExpertiseCreation frequencyCreation frequencyTrendinessTrendinessContent NoveltyContent NoveltyPerceived credibilityPerceived credibilityCharacter interactivityCharacter interactivityContent expertiseContent expertisePsychological resistancePsychological resistanceDestination Brand AttitudeDestination Brand AttitudeEnvyEnvySubjective NormsSubjective NormsFlow ExperienceFlow ExperienceInvolvementInvolvementDestination type (hedonic/utilitarian)Destination type (hedonic/utilitarian)Video Arousal DimensionVideo Arousal DimensionContent authenticityContent authenticityParasocial RelationshipsParasocial RelationshipsSocial Media Influencer EffectSocial Media Influencer EffectAttitudesAttitudesContent attractivenessContent attractivenessEmotional AppealEmotional AppealImagery QualityImagery QualityPerceived AuthenticityPerceived AuthenticityTrustworthinessTrustworthinessUser engagementUser engagementAttractivenessAttractivenessVideo DurationVideo DurationSpeedSpeedVividnessVividnessEntertainmentEntertainmentContent vividnessContent vividnessContent trustworthinessContent trustworthinessFictional narrativeFictional narrativePositive opinionPositive opinionProduct Influencer FitProduct Influencer FitSociabilitySociabilityConsumption GoalConsumption GoalInformativenessInformativeness
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